Upon scanning the iTunes store on my computer on October 7, I noticed four of the Mat Talk Podcast Network feeds appear within the top 50 of the Sports & Recreation > College & High School subheading. This added exposure via the iTunes store is another benefit to using the Mat Talk Podcast Network for your show. Discovery is crucial. Your fanbase is first and foremost, but having the ability to reach people beyond traditional media and social media can help build your brand and your show. Here's a graphic that shows the prevalence already of the shows in the Mat Talk Podcast Network.
You'll also notice that we're in the middle of college football season and there are a lot of shows about individual programs there, too.