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Even as a sponsor to some of the top elite wrestlers in the country, what do you really know about Flipswrestling? On Episode 106 of the Short Time Wrestling Podcast, we talk with the man behind Flipswrestling, New Jersey native Don Beshada.

Among the things we'll talk with Beshada about are the foundations of Flipswrestling, how the brand has worked its way into wrestling, sponsoring athletes and ways to get more attention and financial benefits for senior-level athletes all while creating awareness for the sport of wrestling.

It's an interesting discussion on branding, marketing, the direction wrestling is headed with the younger generation and more.